Privacy Policy

Paradigm Physical Therapy & Wellness | Redlands, California

Effective Date: April 21, 2021 | Last Updated: November 14, 2026

1. Introduction and Scope

Paradigm PT & Wellness ("Paradigm," "we," "us," or "our") respects your privacy. This Privacy Policy explains what personal information we collect, how we use and share it, and the choices and rights you have. It applies when you:

  • Visit our websites, including paradigmptandwellness.com and our event and landing-page subdomains (together, the "Sites")

  • Submit a form, request a consultation, book an appointment, or sign up for a program, workshop, lead magnet, or newsletter

  • Click or interact with our advertisements on Meta platforms (Facebook and Instagram), Google (Search, Display, YouTube), or other advertising networks

  • Follow, message, or comment on our social media accounts

  • Call, text, or email us

  • Attend one of our in-person workshops, classes, or community events

This Policy covers general contact and marketing information. If you become a patient or client, the information you give us for your care is also governed by the consent, intake, and privacy documents you sign with us, which control if they conflict with this Policy.

Please do not send detailed medical or health information through website forms, social media messages, comments, or text message. Share clinical details only in person, in your secure intake paperwork, or in a conversation with your clinician.

2. Information We Collect

2.1 Information you give us

  • Contact details: name, email address, phone number, mailing address or ZIP code

  • Scheduling and inquiry details: the service or offer you are interested in (for example, a consultation or program), preferred appointment times, and anything you choose to write in a form field, message, or comment

  • Workshop and event information: details you provide on sign-in sheets, intake forms, or when you speak with our team at an event

  • Communication preferences: whether you agreed to receive emails or text messages

  • Payment information: processed by third-party payment processors. We do not store full payment card numbers on our own systems.

  • Messages and recordings: the content of emails, texts, direct messages, voicemails, and any call recordings or notes we keep for quality and follow-up purposes (we will tell you before recording a call)

2.2 Information collected automatically

When you use our Sites or interact with our ads, we and our vendors may collect through cookies, pixels, tags, and similar technologies:

  • IP address, browser type, device type, operating system, and language

  • Pages and content viewed, links clicked, forms started or submitted, time on page, and referring website or ad

  • Advertising and campaign identifiers, including UTM parameters (such as source, medium, campaign, and content), Google click IDs (GCLID), and Meta click and browser identifiers (such as fbclid, fbp, and fbc)

  • Approximate location derived from your IP address

Because our pages and ads are organized by topic (for example, a particular body region, injury, or activity), the pages you visit or the ad you click may suggest an interest in a health-related topic. See Sections 5 and 11 for how we handle this and your choices.

2.3 Information from other sources

  • Advertising platforms: if you submit a lead form inside Meta, Google, or another platform, that platform shares the information you submitted with us (such as name, email, phone number, and your answers to form questions)

  • Social media: information you make available when you interact with our accounts, such as your public profile name, comments, and messages

  • Service providers: our CRM, scheduling, email, and analytics vendors may provide us with engagement data such as email opens and clicks, and whether a lead booked an appointment

  • Referrals: a friend, family member, or healthcare provider who gives us your contact details with your permission

3. How We Use Your Information

We use personal information to:

  • Respond to your questions and requests, and schedule consultations and appointments

  • Deliver the programs, content, and services you requested (including lead magnets and downloadable resources)

  • Send educational content, newsletters, offers, and reminders by email or text, where permitted and consistent with your preferences

  • Follow up after workshops and events

  • Measure and improve our marketing, including understanding which ads, pages, and messages lead to inquiries and bookings

  • Show our ads to people who may be interested in our services, and to exclude existing contacts from ads they do not need

  • Operate, secure, and improve our Sites and detect fraud or abuse

  • Train and supervise our staff and improve the quality of our customer service

  • Comply with legal obligations, enforce our terms, and protect our rights and the safety of others

We may also use tools that employ artificial intelligence to help draft communications, summarize inquiries, or organize workflows. We do not use your information to make automated decisions that have legal or similarly significant effects on you, and we do not permit vendors to use your personal information to train their general-purpose models.

4. Legal Bases and Consent

We rely on the following, depending on the situation: (a) your consent (for example, for marketing emails and texts and for non-essential cookies where required); (b) the need to respond to your requests or provide services you asked for; (c) our legitimate business interests in operating, securing, and marketing our practice in ways that are consistent with your privacy rights; and (d) compliance with legal obligations. You may withdraw consent at any time as described in this Policy.

5. Advertising, Analytics, and Tracking Technologies

5.1 Tools we use

We use the following categories of tools, which may change over time:

  • Meta Pixel and Meta Conversions API (Facebook and Instagram advertising), to measure ad performance, build audiences, and show ads

  • Google Ads, Google Analytics, and Google Tag Manager, for search and display advertising, conversion measurement, and site analytics

  • HubSpot, our customer relationship management and marketing platform, which stores contact records, form submissions, email engagement, and website activity associated with those contacts

  • Email, text-messaging, scheduling, call-tracking, and payment providers

5.2 What this means for you

These technologies may collect information about your activity on our Sites and may link it to your contact information if you submit a form. Advertising partners may use this information to measure our ads and to show you ads on and off their platforms. Under some privacy laws, this may be considered "sharing" for cross-context behavioral advertising or "targeted advertising." We do not sell your personal information for money. You can opt out as described in Section 6 and Section 11.

5.3 Our approach to sensitive information

We configure our advertising and analytics tools to avoid intentionally sending health information, diagnoses, treatment details, or clinical notes to advertising platforms. We do not upload patient treatment records to ad platforms. We may share limited information (such as that a person submitted a form or booked a consultation) so we can measure ads. Please do not type health details into free-text fields on our forms.

5.4 Custom audiences and lead forms

We may upload hashed contact information (such as email addresses or phone numbers) of people who inquired with us to ad platforms to measure results or show ads to similar audiences. We do this only with contacts who submitted their information to us, and you can ask us to stop at any time.

6. Cookies and Your Choices

Cookies are small files stored on your device. Pixels and tags are small pieces of code that record activity on a page. We use them to keep the Sites working, remember preferences, measure traffic, and support advertising.

Your choices:

  • Cookie settings: where our Sites display a cookie banner or preference center, you can accept, decline, or customize non-essential cookies there

  • Browser controls: most browsers let you block or delete cookies. Blocking some cookies may affect how the Sites work.

  • Global Privacy Control (GPC): we treat a browser GPC signal as a request to opt out of sharing and targeted advertising for that browser, where we are able to detect it

  • Do Not Track: because there is no common standard, our Sites do not respond to browser "Do Not Track" signals other than GPC

  • Ad platform settings: you can adjust ad personalization in your Meta account (Settings > Ads), your Google account (adssettings.google.com), and through industry opt-out tools such as optout.aboutads.info and optout.networkadvertising.org

  • Opt-out request to us: email [PRIVACY EMAIL] or use the "Do Not Sell or Share My Personal Information" link on our Sites, where available

7. How We Share Information

We share personal information only as described below.

  • Service providers and vendors that process information for us under contract, such as CRM, email and text platforms, scheduling and payment tools, website hosting, analytics, IT, and professional advisers (legal, accounting, insurance). They may use the information only to provide services to us.

  • Advertising and analytics partners, such as Meta and Google, as described in Section 5.

  • Our clinicians and staff who need the information to respond to you or provide services.

  • Legal and safety reasons: to comply with law, subpoenas, court orders, or lawful government requests; to enforce our agreements; or to protect the rights, property, or safety of our patients, staff, or others.

  • Business transfers: if we merge with, are acquired by, or sell all or part of our business or assets, or undertake financing or due diligence in connection with such a transaction, personal information may be disclosed to or transferred to the other party and its advisers. We will require them to honor this Policy or give you notice of any material change.

  • With your direction or consent, for example when you ask us to coordinate with your physician or another provider.

We do not sell your personal information for monetary consideration. We do not share mobile phone numbers or text-message opt-in information with third parties or affiliates for their own marketing purposes.

8. Email and Text Message Communications

Email. We send marketing emails in compliance with the CAN-SPAM Act and similar laws. Every marketing email includes our physical address and a working unsubscribe link. We will honor unsubscribe requests within 10 business days.

Text messages. If you provide your mobile number and check a consent box or otherwise agree, you consent to receive recurring informational and marketing text messages from Paradigm PT & Wellness, which may be sent using automated technology. Consent is not a condition of purchasing any service. Message frequency varies. Message and data rates may apply. Reply STOP at any time to cancel and HELP for help. Carriers are not liable for delayed or undelivered messages. Individual, one-to-one messages from our team that you ask for (such as appointment coordination) are handled in the same way unless you tell us to stop.

Calls. If you submit your phone number, you agree we may call you about your request. You may ask to be placed on our internal do-not-call list at any time.

9. Data Retention

We keep personal information for as long as needed for the purposes in this Policy, including to maintain business records and satisfy legal, tax, accounting, and professional record-keeping requirements. Marketing contact records that have been inactive for an extended period [e.g., 24 months] may be deleted or archived. Clinical records are retained under separate rules and the documents you sign as a patient. Retention periods for cookies and ad-platform data are set by those providers.

10. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information, including access controls and encryption in transit through our major platforms. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a data breach occurs that affects you, we will notify you and regulators as required by law.

11. California Privacy Rights

This section applies to California residents and supplements the rest of this Policy. It serves as our Notice at Collection and our notice under the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA).

11.1 Categories of personal information (past 12 months)

11.2 Sources and purposes

The sources of this information are described in Section 2. We collect and use it for the business and commercial purposes described in Section 3.

11.3 Your rights

Subject to exceptions in the law, you have the right to:

  • Know what personal information we collect, use, disclose, and share, and to receive a copy

  • Delete personal information we collected from you

  • Correct inaccurate personal information

  • Opt out of the sale or sharing of your personal information (including for cross-context behavioral advertising)

  • Limit the use of sensitive personal information to what is necessary to provide the services you request, where this right applies

  • Not be discriminated against for exercising these rights

11.4 How to submit a request

Email admin@paradigmptandwellness.com, call 909-265-4226 or use our request form at [INSERT LINK]. To protect you, we will verify your identity by matching information you provide to what we hold. You may use an authorized agent; we may require written proof of authorization. We will confirm receipt within 10 business days and respond within 45 days, which may be extended once by 45 more days where permitted. If we deny a request, you may appeal by replying to our response. Opt-out requests are handled as soon as feasible.

Please note that records created in connection with your care may be retained or exempt from deletion as required by law.

11.5 Shine the Light

Under California Civil Code section 1798.83, California residents may ask once a year for information about disclosures of personal information to third parties for their direct marketing. We do not make such disclosures. Contact us at the address in Section 16 to ask.

11.6 Health information and California medical privacy law

Information you provide in connection with receiving care may be subject to the California Confidential Medical Information Act and other laws, in addition to this Policy. Our handling of that information is described in the documents you receive as a patient.

12. Residents of Other States

Depending on where you live, you may have rights similar to those described above, such as the rights to access, correct, delete, and opt out of targeted advertising, sale, or profiling, and in some states the right to withdraw consent for sensitive data processing. You can exercise those rights using the methods in Section 11.4. We will respond within the time required by your state's law. Residents of Washington, Nevada, and other states with consumer health data laws may also have rights regarding health-related information collected through our Sites; we will not collect, share, or sell consumer health data without any consent those laws require.

13. Children's Privacy

Our Sites and marketing are directed to adults. We do not knowingly collect personal information directly from children under 13 (or under 16 for marketing purposes in California) without verifiable parental consent. A parent or guardian may contact us to request deletion if a child has provided us information. Parents and guardians may provide information for a minor patient in connection with care.

14. Third-Party Websites and Social Media

Our Sites and posts may link to or embed third-party sites, platforms, and tools (such as Instagram, YouTube, Facebook, scheduling tools, or payment pages). Those parties have their own privacy policies and practices, and we are not responsible for them. Content you post publicly on social media may be seen by others and is governed by that platform's terms.

15. International Users and Data Location

Our services are intended for people in the United States. If you access our Sites from outside the United States, your information will be processed in the United States, where privacy laws may differ from those in your location.

16. Contact Us

Paradigm PT & Wellness | 721 Nevada Street Suite 206A, Redlands, CA 92373
Email: admin@paradigmptandwellness.com | Phone: 909-265-4226

17. Changes to This Policy

We may update this Policy from time to time. We will post the updated version with a new "Last Updated" date, and where required we will notify you directly or ask for your consent again. Your continued use of our Sites after an update means the updated Policy applies, except where the law requires your consent.